Digital Marketing Diploma

Accredited Diploma degree from Dublin Institute of Business - USA

Program Overview

Our purpose of this program is to gain a powerful and unique edge in training marketing by developing a comprehensive course in which the student will gain solid knowledge and basic experience regarding all aspects of digital marketing.

Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.

It is important for marketers to have an understanding of digital marketing strategies and familiarize themselves with the key technologies underlying them. This program will offer students a panoramic view of digital marketing and provide insights into key strategies using Internet-based platforms. In addition, it will focus on content that resonates with consumers that helps businesses differentiate themselves in competitive markets.

Why This Diploma?



Accredited Diploma degree from Dublin Institute of Business - USA

American Excellence

It will provide students with American excellence in Digital Marketing strategy.

Real-life cases

Students will experience real-life cases during their internship

Practical Experience

The program combines theoretical knowledge with practical experience.

Learning Outcomes

While taking this diploma, students will learn to:

  • Develop a far deeper understanding of the changing digital landscape

  • Find out how forward thinking companies are using digital effectively to build up their brands.

  • Identify some of the latest digital marketing trends and skill sets needed for today's marketer.

  • Discover the hottest techniques to help you to successfully plan, predict, and manage your digital marketing campaigns.

  • Understand how to smartly manage different digital assets for your marketing needs.

  • Evaluate the importance of your digital marketing assets, which ones actually matter the most to your business.

  • Explore the vital role of analytics in your online marketing efforts, how to really leverage your data

Program Content

1. Introduction to marketing and digital media
  1. Marketing principles
  2. Channel behavior
  3. Digital Marketing principles

Program Objectives

By the end of this program, you’ll be able to do the following:

  • Using social media channels such as Facebook, Twitter, Instagram, etc. to promote your product/service.
  • Design a professional and dynamic website
  • Conducting SMS & Email campaigns
  • Hitting competitors online
  • Designing a digital marketing plan
  • SEO (Search Engine Optimization)
  • Managing web analytics
  • Dealing with digital agencies

Connect with us

44 Mohamed Ahmed Ibrahim St,

off Abass El Akad St, Nasr City - EGYPT

  • dummy (+2) 010 1716 7900

  • dummy (+2) 010 1716 7900

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