Our purpose of this program is to gain a powerful and unique edge in training marketing by developing a comprehensive course in which the student will gain solid knowledge and basic experience regarding all aspects of digital marketing.

Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.

It is important for marketers to have an understanding of digital marketing strategies and familiarize themselves with the key technologies underlying them. This program will offer students a panoramic view of digital marketing and provide insights into key strategies using Internet-based platforms. In addition, it will focus on content that resonates with consumers that helps businesses differentiate themselves in competitive markets.

• Develop a far deeper understanding of the changing digital landscape
  
  
• Find out how forward thinking companies are using digital effectively to build up their brands.
  
  
• Identify some of the latest digital marketing trends and skill sets needed for today's marketer.
  
  
• Discover the hottest techniques to help you to successfully plan, predict, and manage your digital marketing campaigns.
  
  
• Understand how to smartly manage different digital assets for your marketing needs.
  
  
• Evaluate the importance of your digital marketing assets, which ones actually matter the most to your business.
  
  
• Explore the vital role of analytics in your online marketing efforts, how to really leverage your data